Fast Fashion | Madison Dumas

I'm a multi-disciplinary designer highly interested in motion design. I have a strong passion for digital design and being able to bring concept to life through motion.

I'm a multi-disciplinary designer highly interested in motion design. I have a strong passion for digital design and being able to bring concept to life through motion.

Madison Dumas

Madison Dumas

Madison Dumas

Madison Dumas

Haptic/Haptique {2019}

identity • motion • branding

Sweet Relief is a bandage brand that innovates the way individuals dispense bandages and interact with the package. Gathering influence from a tape dispenser, The bandages are rolled inside the packages, and easily pulled through to rip and apply as needed. This tactic is both entertaining and sanitary, since the roll is contained inside the package until pulled out.

Madison is a creative from Toronto, ON passionate about story telling, time-based experimentation and typographic exploration.

Fast Fashion {2020}

MOTION GRAPHICS • TYPOGRAPHY

Fast Fashion is a type and image motion collage visualizing the narrative of Hasan Minhaj's "The Ugly Truth of Fast Fashion" episode on the Netflix series Patriot Act. This particular clip highlights the tactic's fast fashion brands have taken to 'appear' sustainable or eco-friendly, words that truly don't carry much meaning. Although humorous, this clip touches on the problems within the Fast Fashion Industry, a topic I am very passionate about.

It's like if they just put parsley on a steak and they were like,

'oh, enjoy it vegans' - Hasan Minhaj

Type

Motion Graphics

Typography

Tools Used

Adobe Photoshop

Adobe Illustrator

Adobe After Effects

Duration

Jan - Feb 2020