Self {2020}

BRANDING • TYPOGRAPHY • SKINCARE 

Self is a skincare brand concept that focuses on self care using the benefits of oats for the scalp and skin. The identity of Self aims to be welcoming, comforting and simple - especially in its ingredients.

Oatmeal is a natural moisturizer and can relieve an itchy scalp. Oats also have anti-inflammatory properties as well as natural cleansers. These cleansers remove the dirt and oil that clog the pores and exfoliate the skin.